Page 0065

Page 64 OCTOBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

The closer the match, the better the choice.

When none exists, or there are so few people

you'll be reaching, you may want to consider

alternative approaches to advertising.

DIRECT MARKETING

Many retailers, through a costly process of trial

& error, now consider direct mail advertising

to be their most efficient tool for communicating with

their target audience. The wisdom of

this approach should be immediate and obvious to the retailer

opening a specialty store.

Other forms of advertising take their message

to a wide audience, in hope of reaching the few

who might buy from the store. Direct or target

marketing focuses the effort only on those you

know to be your best sales prospects. You may also use this to target a special promotion at a

specific demographic group. This is one of the

ways building a database of customer names

can help your promotional efforts. When you

have something special to promote, you need

only spend to reach those people who already

demonstrated an interest in what you sell by

buying from you. There are 2 ways to do this.

REACHING INTERESTED PARTIES

THROUGH DIRECT MAIL

When you've something to promote, and you

know who you need to reach and where they

live, the easiest way to

make sure your message

gets through is by sending it directly to them.�

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Pioneer

MX-8827

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Helicopter

GYRO

3.5CH RTF

Lamborghini Reventon Graffi ti

Electric RC Drift Car 1:18 RTR

(Colors May Vary)

R36C1 RIS Spring Airsoft Gun

Tactical Folding Stock FPS-280

Gallop Auto Toyota Land

Cruiser Electric RC Truck

1:16 RTR (Blue)

Speed Racing Porsche Boxster

Electric RC Car 1:18 RTR (Red)

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