Page 0069

Page 68 OCTOBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

A simple postcard, containing the same information

you'd include in an ad, may be all it

takes. In many cities and suburbs, marketing

companies put together promotional packages

containing coupons from a variety of businesses,

sent to all the households in the area.

Whether you buy into one of these packages or

conduct your own direct mail campaign, it's always

good to include a coupon as it allows you

to measure the effectiveness of the effort.

Direct mail can prove even more effective when

you combine your advertising with information

that will be of interest to the recipient.

Since you know the people on your mailing list

are interested in what you sell, you should

present yourself as the expert in that category.

An informative newsletter describing trends in

the category, highlighting new merchandise,

and demonstrating how the recipient may get

more from that interest will strengthen perceptions

of the store and keep the channels of communication

open between you and your

customer.

REACHING INTERESTED PARTIES

THROUGH TELEMARKETING

People who enjoy hearing

from the store in the mail

probably won't appreciate

hearing from you over the

telephone. Most people resent

a telephone call from a

stranger as an unwelcome invasion of privacy.

Telephone sales, as a means of attracting new

customers or strengthening ties with the old,

are a risky venture.�

JEWELCLEARANCE.COM

YOUR FINE JEWELRY WHOLESALER

HEART BRACELET

$1999

Retail $79.99

Our

Price

RINGS

CHAINS

CHARMS

STONES 1/4 CT FLIPBACK EARRINGS

$9999

Retail $399.99

Our Price

Dealers...

Click on our

"Clearance"

Tab on Website

JE W E LCL E A R A N C E.C O M

$599

Our Price $499

Our Price

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