Page 0073

Page 72 OCTOBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

The paper catalog, cherished by generations

of shoppers, is already yielding to its electronic replacement,

distributed on CD-ROM.

People are learning to get product information

by computer connection or on the home screen,

via dedicated retail shows and networks or a

video "infomercial." Readers of tomorrow's

electronic morning newspaper will predetermine

content, and the paper they view will

carry advertising specific to their income, interests, and household demographics.

As an advertiser, you may one day

be able to specify who gets your

message in print or over the airwaves,

using your customer profile

as a guide. Your bill will tell you

how many consumers received

your message, and who they are.

Marketing professionals also continue to devise

new ways to package advertising messages for

the general public. Some stores and businesses

take the moment a telephone caller is on hold

as an opportunity to talk about their business

or services. Expected to be able to buy "hold

time" over the telephone lines as you would

buy commercial time on the radio today. Supermarkets

and grocery stores already experiment

with electronically activated video screens that

promote products as the shopper walks past

them in the store. That same screen could carry

sales prompts for other products and businesses as well.

There's already talk of celestial billboards,

drawn by satellites, that could illuminate the

sky with nightly sales pitches within a few

years! Let's hope it doesn't happen. �

Start.

Grow.

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@forumba.comwww.forumba.com

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