Page 0085

Page 84 OCTOBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Order your premiums well in advance, looking for

those with staying power. Your immediate promotional

challenge is to get the store

name out there in front of as many people as

possible. Make sure you have bags with the

store name and logo printed in time for the occasion.

Consider with hourly prizes always encourages

good turnout and can help get your

database started. Have store visitors fill out a

form and drop it in a bowl. Offer top prizes of

merchandise and gift certificates, and secondary prizes

of walking advertisements, such as

shirts, hats, or canvas bags with the store name.

It helps to make your grand opening a sales

event, with sales keyed around a featured

product. Storewide sales for the start-up work

against you at this point as they establish shopper

expectations for discounts. Better for prices to start high and come down than to start low

and climb. Feature a few key items at opening

day sale prices to kick off what should be the

store's cyclical sales program.

When planning your opening day promotions,

remember who your store aims to serve. If your

specialty appeals to a more affluent, sophisticated

audience, consider the merits of a more

subdued grand opening celebration. Host a tea

or wine & cheese party that's

more a showcase of what you sell

than a daylong selling circus.

Advertising is the toughest part of the kickoff

and the element that will cost you the most.

The advertising attending you Grand Opening

must promote the event and let the world

know you're finally open for business.

SELL AUTHENTIC DESIGNER

HANDBAGS • CLOTHING • SHOES • JEWELRY

www.bagvendors.com

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