Page 0091

Page 90 OCTOBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued in next issue ...

Once you've got the business up & running,

you can afford to play with some of your alternative,

or more expensive, advertising options.

Early on, you want guaranteed impact for

every ad dollar you spend.

DON'T FORGET TO ASK YOUR

SUPPLIERS FOR HELP

You can alleviate the cost of some of your marketing

spending and increase its effectiveness

by checking in with your suppliers first. It's

their job to help the retail network spread the

word about their products. You may find them

ready and eager to help you in your promotional effort

now (and throughout your career

in retail.) How much they're willing to assist

depends on the size of the company. The largest

suppliers offer a marketing arsenal of in-store sales aids to promote their products on the

showroom floor. These include counter cards,

floor displays, posters, and a variety of premiums.

Ask about any premiums

before your Grand Opening.

You may be able to

save yourself the cost of the

giveways by getting them

from your supplier and

having your store name imprinted. These freebies

are a chance to advertise your business.

You want to be sure and use that first to your

benefit, and then to your supplier's. While

you're talking about premiums, hit up your

suppliers for a prize to be given away during

your Grand Opening festivities.

HAIR EXTENSION CLEARANCE

www.remywarehouse.com

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