CFA Director General Kaarin Goodburn said: "We realise
that consumers coninue to need reassurance about the
quality of the products they buy. The consistent rise in
sales of chilled food shows that we are succeeding in
providing that reassurance as the industry coninues to
thrive. Sales of vegetarian chilled items enjoyed a higher
year-on-year increase (7.6 per cent), which may have
been influenced by events earlier in 2013. But whether
vegetarian or meat-based, we are pleased to remain a
favourite in UK fridges."
IN THIS ISSUE: Market Data, Student Viewpoint and 25 Chilled Years!
CFA NEWSLETTER SPRING 2014
CFA has extended the confideniality period for its
Sustainable Shelf Life Extension (SUSSLE) project to
31 December 2017. The £750k project invesigated
the effects of heat processing on spore-forming
pathogens, specifically non-proteolyic C. botulinum.
It achieved its aim of defining a milder heat process
than currently recommended, ensuring a safe shelf
life for prepared chilled foods, whilst reducing
energy usage and waste.
Previously set at 1 April 2014, the extended
confideniality period is vital to allow for the data
from CFA's ongoing SUSSLE2 project to be taken
into account. Unil then, findings from both SUSSLE
and SUSSLE2 will be only be available to CFA
Meanwhile SUSSLE has already been generaing
interest, with full members having access to
controlled copies of the CFA's Implementaion
Guidance, and four workshops run by CFA for
members. Retailers who have signed a non-disclosure
agreement with CFA will be able to learn about the
original SUSSLE project and atend one of the future
workshops, planned for July and October.
Number 41 SPRING 2014
Chilled market rises again
Sales of chilled food coninued to rise year-on-year despite the challenging backdrop of last
winter's horsemeat issue. Chilled prepared food was not implicated, and the latest figures from
Kantar Worldpanel, which monitors spending across 30,000 UK households, confirm that
consumer confidence appears to have suffered no significant dip. Total sales in all retail chilled
prepared food in 2013 was £11.4bn, a rise of three per cent on the previous year.
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