businesses should ask.
Do we work in a
way that considers
Does our company's 'purpose' govern
the way our people work and
the decisions they make (ie do they
believe it and buy into it)? Does our
culture support our social contribution?
Millennials are the largest employee
demographic in many countries,
including the US. A recent Deloitte
survey reveals that most choose to
work for businesses with a strong
purpose that make a positive
contribution to the world around
them; they are also positive about the
potential of business 'to do good'.
How can we embrace this dynamic?
How does making
a positive social
contribution drive our
Social contribution is about more
than supporting social initiatives
- if we are to make a difference
this has to go to the core of our
operations. So how does making
a positive social impact figure
in our decisions (in terms of
investments, suppliers, customers,
etc)? Are there things we currently
do that are incompatible with this?
Is there a tension between making
a lasting positive difference and
short-term financial measures and,
if so, how can we manage it?
jobs and paying
taxes, how do we
contribute to society?
Where are our interests and
society's interests aligned? Can we
articulate why focusing on these
interests is good for business? How
do we communicate our societal
contribution to the outside world
- can we move people beyond
the prevailing 'anti-business,
anti-globalisation' narrative by
organising more clearly around
our societal contribution?
1 2 3
Business and society
This material is provided by the international law firm Freshfields Bruckhaus Deringer LLP (a limited liability partnership organised under the law of England and Wales) (the UK LLP)
and the offices and associated entities of the UK LLP practising under the Freshfields Bruckhaus Deringer name in a number of jurisdictions, and Freshfields Bruckhaus Deringer US LLP,
together referred to in the material as 'Freshfields'. For regulatory information please refer to www.freshfields.com/support/legalnotice.
The UK LLP has offices or associated entities in Austria, Bahrain, Belgium, China, England, France, Germany, Hong Kong, Italy, Japan, the Netherlands, Russia, Singapore, Spain,
the United Arab Emirates and Vietnam. Freshfields Bruckhaus Deringer US LLP has offices in New York City and Washington DC.
This material is for general information only and is not intended to provide legal advice.
© Freshfielfsp@freshfields.comer LLP, March 2017, 05920
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