Our Digital Improvements Are
Increasing Visibility
We have improved the guest journey through better
technology, clearer communications and stronger online
visibility.
OPERATIONAL AND DIGITAL IMPROVEMENTS
Hart PMS supports reservations and operations
Linked kitchen tills improve service flow
HiJiffy chatbot supports guest enquiries
Website booking improvements support direct
bookings
UserWay improves website accessibility
Schema markup and FAQs are being strengthened for
future search visibility
DIGITAL VISIBILITY RESULTS
Organic Search sessions: 32,000, up 18.9%
Direct sessions: 15,000, up 25.6%
Paid Search sessions: 14,000, up 622.7%
Website views: 234,000
Website events: 676,000
Form starts: 14,000
Book-a-room clicks: 10,000
WHAT THIS PROVES
Our digital improvements are increasing visibility,
engagement and booking intent. 10.
(Peec Ai Last 12 Months)
Google Analytics Last 12 Months