Our Improvements Are Delivering
Commercial Growth
The work we have undertaken across team
development, guest communications, Social Season,
digital visibility and food-led experiences is producing
measurable business results.
COMMERCIAL RESULTS
1st April 2025 to 31st March 2026, compared with the
same period the previous year:
Afternoon tea covers increased by 24%
Non-resident afternoon tea covers increased by 23%
Resident dining covers increased by 15%
Rooms sold increased by 2%
Online purchase revenue increased by 8.13% to
£197,721.29
Average ecommerce value increased by
approximately 57%
EMAIL MARKETING IMPACT
99.53% delivery rate
22,648 unique opens
66.22% unique open rate
1,108 unique clicks
WHAT THIS PROVES
Our improvements are driving more bookings, stronger
dining demand and higher-value online revenue.
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