Page 0014

INSPIRATION

14

WHEN LIFE GIVES YOU LEMONS…

Unlike other industries, food and beverage

can be quite extraordinary. High dynamism

of the FMCG (fast-moving consumer goods),

high labor costs, constantly changing

requirements, and relatively low entrance

criteria leveraging a risk of new entries.

Add to that the obligation to meet quality

standards to ensure high levels of health

and safety, it's safe to say food and beverage

is a unique sector. The industry is currently

battling with an increasing shortage of staff

and skilled workers, and even if we put that

challenge aside, working in an environment

of -28°C discourages skilled workers from

applying. Finally, food and beverage has

undergone a value chain shift - transitioning

from a classic model (B2B - selling to

wholesalers or purchasing associations), to an

end-customer model, requiring multi-channel

strategies.

According to the AMI (Agricultural Market

Information Society), Germans spent 22

percent more on organic food in 2020. The

pandemic seemed to accelerate this trend, as

the pre-pandemic growth rate was wavering

between 5 percent and 13 percent. Online

trading (including delivery services), farm

shops, weekly markets and health food stores

fueled this significant growth, accelerating

the organic food market by 35 percent.

Consumers' search for trustworthy, healthy

food alternatives stimulated the growth.

Stefan Schmaus saw a tectonic shift in his

sales data during the pandemic.

…MAKE LEMONADE

Schmaus decided to extend his manual

warehouse's capacities with a partner

that understands his need for sustainable

growth by delivering extraordinary quality

in hardware, software, and consulting. The

objective was to supply the production

lines completely and on time in order to

improve the overall operational excellence.

'Swisslog's know-how and passion

for growing together with customers

encouraged me to continue trusting in

their cutting-edge technology. I recognized

that selecting Swisslog will be a long-term

journey - as we understand each other

on both a human and professional level,

and we are already seeing the pay off at

our warehouse and distribution site in Bad

Grönenbach. Swisslog is our first choice

when it comes to intralogistics,' said Stefan

Schmaus.

CREATING A FUTURE-PROOF WAREHOUSE

The high-bay warehouse (HBW) for raw

materials in Legau is a new building that

adjoins the existing building structure

SPOTLIGHT ON

ORGANIC FOOD

THE FAIRY TALE OF RAPUNZEL NATURKOST GMBH

Sven Borghoff, Senior Sales

Manager, Germany

Sven is married with two children and

a pet dog.

In his free time he run triathlons and

spends time with his family.

'We studied the existing data flow of

material and evaluated possible future

areas of demand.'

'Our warehouse was running at 95 percent capacity,' said Stefan Schmaus, Head of Logistics at Rapunzel Naturkost GmbH, Germany. As the

first Warehouse and Distribution Center in Bad Grönebach was close to opening, further needs arose for a transitional concept to deliver

two advantages at once. Primarily, they were looking for a new compact and fully automated raw material warehouse for their production

site in Legau. Secondly, Rapunzel asked for support in creating an intelligent link between the new high-bay warehouse, and new and

existing production lines, in a way that ensures maximum availability. It was important for Rapunzel to guarantee provision of raw and

packaging materials at the dedicated areas. Swisslog has vast experience in organic food and understands specific needs of the food and

beverage industry. Thus, Rapunzel Naturkost GmbH trusted Swisslog once again to help them find the ideal solution.

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