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Virtual exhibition spotlight on our young

people for brand launch

Our young people were put at the centre of

the launch of our new brand identity, with

the creation of an online photo and video

exhibition to formally launch our refreshed

brand identity.

The media gallery features stunning candid images

of some of the young people with autism we support

- as well as two video case studies documenting the

experiences of living with complex autism, told by

parents whose children are at Prior's Court.

Our Chief Executive Mike Robinson said: "Our new

brand identity is a real reflection of our expansion

over the years and our ambitions for the future. The

young people are always at the heart of everything

we do, so it seemed only fitting that they remain the

focus for our brand refresh."

The images (three of which feature on this page)

were taken as a part of a photo study by Lucy BruceGardner

- who deferred studying for a Masters in

photography for a year to work as one of hundreds

of autism practitioners providing round-the-clock

care for young people with autism at Prior's Court.

The exhibition aims to dispel some of the myths

around complex autism and showcase the unique

personalities of the young people, as well as the

relationships they have with the dedicated staff team

supporting them. Each image

shares the context as

told by Lucy, with

narration from

other key staff

members at

Prior's Court. The video case

studies see the

families of Shaun

and Zac share

their personal

stories.

Further

details about

these video

case studies

are on the

facing page.

Prior's Court

initially

opened as

a school for

young people

with complex

autism back in

1999 - founded

by Dame Stephanie

Shirley CH to provide

the specialist education

provision which she'd have

liked for her own autistic son.

Mike Robinson added; "Prior's Court

has come a long way over the past 21 years and we

now provide a much broader service provision for

young people aged 5-25 with complex autism. We

additionally offer 52-week residential care including

a young adult provision, a training and development

centre with world-class expertise, our own research

programme, a commercial bakery providing real

work opportunities - and pioneering technology to

help us better understand autism and our

young people.

"We aspire to be global leaders

in our field and to transform

the lives of even more young

people with complex autism.

We strive to continually

push forward with

practice improvements

and innovations to

provide the best

possible care, and

felt the time was

right to update our

brand identity to

better reflect the

organisation Prior's

Court has become

today."

For the online

exhibition link, see

our Facebook page.

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