Virtual exhibition spotlight on our young
people for brand launch
Our young people were put at the centre of
the launch of our new brand identity, with
the creation of an online photo and video
exhibition to formally launch our refreshed
brand identity.
The media gallery features stunning candid images
of some of the young people with autism we support
- as well as two video case studies documenting the
experiences of living with complex autism, told by
parents whose children are at Prior's Court.
Our Chief Executive Mike Robinson said: "Our new
brand identity is a real reflection of our expansion
over the years and our ambitions for the future. The
young people are always at the heart of everything
we do, so it seemed only fitting that they remain the
focus for our brand refresh."
The images (three of which feature on this page)
were taken as a part of a photo study by Lucy BruceGardner
- who deferred studying for a Masters in
photography for a year to work as one of hundreds
of autism practitioners providing round-the-clock
care for young people with autism at Prior's Court.
The exhibition aims to dispel some of the myths
around complex autism and showcase the unique
personalities of the young people, as well as the
relationships they have with the dedicated staff team
supporting them. Each image
shares the context as
told by Lucy, with
narration from
other key staff
members at
Prior's Court. The video case
studies see the
families of Shaun
and Zac share
their personal
stories.
Further
details about
these video
case studies
are on the
facing page.
Prior's Court
initially
opened as
a school for
young people
with complex
autism back in
1999 - founded
by Dame Stephanie
Shirley CH to provide
the specialist education
provision which she'd have
liked for her own autistic son.
Mike Robinson added; "Prior's Court
has come a long way over the past 21 years and we
now provide a much broader service provision for
young people aged 5-25 with complex autism. We
additionally offer 52-week residential care including
a young adult provision, a training and development
centre with world-class expertise, our own research
programme, a commercial bakery providing real
work opportunities - and pioneering technology to
help us better understand autism and our
young people.
"We aspire to be global leaders
in our field and to transform
the lives of even more young
people with complex autism.
We strive to continually
push forward with
practice improvements
and innovations to
provide the best
possible care, and
felt the time was
right to update our
brand identity to
better reflect the
organisation Prior's
Court has become
today."
For the online
exhibition link, see
our Facebook page.