OVERVIEW
WHY
STRUTT
& PARKER?
OUR BRAND with more than 200,000 visitors our network of UK offices,
For more than 125 years, Strutt & to struttandparker.com showcasing your home to more
Parker has created a brand that every month. We also have a prospective buyers nationally.
A holistic signifies outstanding results mobile-friendly website and use
view delivered through high-quality
and integrity-rich service.
QR codes and NFC technology to OUR GLOBAL REACH
give access to properties on the As the sole UK affiliate of
T
he new research team at go and from any mobile device. Christie’s International Real
the company’s London OUR MARKETING EXCELLENCE Estate, we have access to 920
head office is making its We are committed to constantly OUR NATIONAL NETWORK affiliate offices in 41 countries
presence felt with vital insights evolving our marketing approach Strutt & Parker’s extensive and worldwide, bringing global
into short- and long-term market to ensure that your property is growing network of 50 offices buyers to your door.
trends. While many industry seen ahead of the rest. Our covers the whole of the UK, from
researchers have a narrow focus, dedicated in-house marketing Exeter to Inverness. Our 400+ OUR EXPERTS
this department takes a ‘holistic’ and PR team ensures that our sales professionals work as a We offer a total solution approach.
approach, keeping abreast of brand and your property is team to help achieve great Our specialist teams include
developments across the full range consistently and strongly property results for you. Residential Sales, Lettings,
of Strutt & Parker’s interests. represented in every media outlet. Building Surveying &
‘Our work is about OUR BUYERS DATABASE Architecture, Farms & Estates,
understanding the markets, OUR ONLINE PRESENCE With 2,000 buyers registering Land Management, Farming,
knowing what the trends are, Strutt & Parker has built an with us every month, we have Commercial, Planning,
and identifying where the demand industry-leading website more than 26,000 active buyers – Development, Resources &
and stock is coming from,’ says for buyers of quality real estate, all of whom are shared across Energy and Professional Services.
Stephanie McMahon, Head of
Research at Strutt & Parker.
But examining statistics is
just part of the process. ‘We’re
interested in the behaviour of BRINGING BUYERS AND SELLERS TOGETHER
buyers and vendors,’ explains Fiona Stewart, Head of Marketing & Communications at Strutt & Parker,
McMahon. ‘It’s important to explains why Open House Days are a must
understand what’s driving their
decision-making.’ Q What is Open House Day? house on a single day. We know that 90
Downsizing, or ‘right-sizing’ A It’s a day when we throw open the per cent of searches start online, but nothing
as McMahon calls it, is one of doors of all the houses we’re selling, so that replaces the value of seeing a property for real.
the trends currently being tracked prospective buyers have the chance to view
by the team. ‘Outside London, as many properties as they wish, without Q How effective is Open House Day?
25% of our vendors are looking the need to make appointments. We run A We had 700 properties take part in our
to move to smaller properties,’ Open House Days twice a year, in the last event, with one in ten receiving offers on
she says. ‘And out in the country, spring and autumn. the day, to a value of more than £85 million.
over 80% of people are using The results speak for themselves.
their homes for primary use. Q How does it help buyers and sellers?
Even in London, that figure A Buyers like it because it gives them the Q What do you have to do to get involved?
is almost at 55%.’ freedom to see lots of properties on one A You can register to take part online at
McMahon is seeing evidence, day. They can plan their own route and struttandparker.com/openday or with your
finally, of movement in the it’s really time efficient. They also like the local Strutt & Parker office. Once you’ve
mortgage market: ‘It’s becoming a opportunity to meet vendors. From a seller’s provided your details, you’ll receive
little bit more accessible for some perspective, you’ve got a lot of prospective a registration card. You can then view
buyers, so that’s a positive sign.’ buyers coming through the door to see your as many houses on the day as you wish.