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MICHAEL KORS TEAMS UP WITH
PAPER FOR SOCIAL-FIRST PRIDE
2021 CAMPAIGN
HAPPENINGS @ CAPRI
Michael Kors is pleased to announce the
launch of its Pride 2021 campaign, created in
partnership with PAPER. The digitally-led
campaign stars four queer TikTok content
creators wearing pieces from the brand's
#MKPride capsule.
In the campaign, LGBTQ+ TikTok stars
Tyshon Lawrence, Ve'ondre Mitchell, Mad
Tsai and Soph Mosca show us their take on
the popular transformation videos that have
taken over social media, using the #MKPride
product capsule as a catalyst for their "glow
up" transformations. Using the rainbow
products, the stars are able to showcase their
personalities and express their authentic
selves.
Tyshon Lawrence
Tyshon is a hilarious TikTok personality
from North Carolina who's amassed nearly
10 million followers on the app thanks to his
witty video reactions, social experiments and
candid glimpses into his personal life. He's
also dating queer and non-binary TikTok star
Cristian Dennis.
Ve'ondre Mitchell
A self-described proud Black and Latinx trans
woman, 16-year-old Seattle-based Ve'ondre
has used her platform as a fierce advocate
for the transgender community, sharing her
experiences of bullying and injustices to speak
up about issues to her nearly 3 million TikTok
followers.
Mad Tsai
Over the holidays, musician Mad Tsai went
viral for coming out to his mom in the car
by playing his own music. Since then, the
bi TikTok star has amassed nearly 2 million
followers on the app, where he shares tons of
original songs. He recently released a bisexual
pop anthem called "Boy Bi."
Soph Mosca
Lesbian TikTok star Soph Mosca has amassed
1.5 million followers on the social app thanks
to her goofy dance routines, spot-on lip syncs
and joint videos with her girlfriend and fellow
content creator Avery Cyrus. She's also the
host of her podcast "Unqualified" where
she dives into topics about the LGBTQ+
community, life as an influencer, relationships
and more.
The #MKPride capsule features a range
of rainbow-adorned women's, men's and
gender-neutral pieces. There are shorts and
sweatshirts with rainbow heart patches, along
with accessories and outerwear in an all-over
rainbow striped design. The campaign, which
also includes still imagery, will launch on
Michael Kors' and PAPER's social and digital
channels on June 1, 2021.
|PRIDE 2021 18 |PRIDE 2021 19