France continues
to be the most
attractive country in
Europe for foreign
investment, and the
French Alps reap the
benefits.
EXECUTIVE SUMMARY
President Macron has been quick
to highlight the important research
from Ernst & Young which shows that
France tops the foreign investment
rankings (beating the UK into
second place) for the second year
running. The report shows that the
20,000 foreign firms that are based in
France create 2 million jobs, and that
France has done particularly well in
supporting the tourist industry.
Heather Byrne heads up the
60-strong Leggett team across the
French Alps. She highlights some of
this investment and explains how it
helps drive the current trends in the
ski market, as well as looking at how
the property market will evolve in
2023.
Huge investment to
keep the Alps as a
world-leading tourist
destination
The Alps are a cornerstone of the
French tourism economy and the
planned investments are designed
to keep them as a genuine world
leading destination.
04 Leggett International Real Estate
Last year the Plan Avenir Montagne
Investissement comprised a 38.8m
euros subsidy from the state and
equal funding of 38.8m euros from
the regions. It subsidised 54 projects
covering:
• Development of tourist equipment
• Ecological projects and tourist trails
• Renovation and creation of worker/
tourist accommodation
• Renovation and modernisation of
thermal stations
In addition, 7.19m euros was invested
by the state in the Plan Montagne
Ingénierie in 56 resorts to help
with mobility projects, ecological
transition and renovation of local
leisure centres.
On a larger scale, the Alps benefit
from France Relance which is funded
by both the EU and France. Last year
423m euros were allocated to Savoie,
216.6m euros to Haute-Savoie, 118m
euros to Isère and 108m euros to the
Hautes-Alpes. You can read more
about these investments in the
regional sections of this report.