HAPPY
DAYS MICHAEL KORS CELEBRATES SMILEY'S 50TH
ANNIVERSARY WITH A SPECIAL CAPSULE
COLLECTION
HE COLLABORATION
In an upbeat new collaboration with
The Smiley Company-the licensing
powerhouse behind the beloved feelgood Smiley face-Michael Kors
has
created two co-branded, reversible
bucket hats. In honor of Smiley's 50th anniversary,
the limited-edition bucket hats feature a special
new logo created for Smiley by renowned French
graffiti artist André Saraiva.
The Michael Kors x Smiley bucket hats will be sold
in Galeries Lafayette Paris Haussman, Berlin, Dubai,
Beijing and El Palacio Mexico, starting in March.
THE PRODUCT
The Michael Kors x Smiley collaboration features
a statement-making, reversible bucket hat created
in two of Smiley's signature colors: pink and
yellow. One side of the design includes the Smiley
x Michael Kors logo while the reverse features a
multitude of Smiley faces, some with the number 50
added, in honor of Smiley's anniversary. Both bucket
hats are made from a raincoat-style waterproof PVC
fabric for wear no matter the weather.T
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