VERSACE
"Revelations from the Archive"
n. 34 - Dua Lipa in Versace
"Revelations from the Archive" is a newsletter
from the Archive started as a project on April
13th 2020. Born in the midst of a pandemic
that forced us to stay inside our homes, the
Heritage team, together with Marketing &
Communications, saw an opportunity to share
inspiration, information, documents, images, and
knowledge about our vast heritage - offering a
possible creative input for research, new ideas
and projects.
Why "revelations"?
In dictionaries, the term refers to:
• A surprising and previously unknown fact that
has been disclosed to others.
• The divine or supernatural disclosure to humans
of something relating to human existence.
We have decided to play with both those
meanings, in an ironic way. Our aim is not to
"teach" history, but to "read" history together,
in the spirit of "sharing is caring."
History can teach us about ourselves, and about
our DNA.
Starting from ourselves, we can imagine
new perspectives and trajectories to express
ourselves in the future.
The FW 2021 advertising campaign is fronted by
one of the hottest artists of the moment:
Dua Lipa.
Lensed by Mert Alas and Marcus Piggott, the
Grammy Award-winning artist sports long hair in
a new, fiery red shade.
The Archive pays homage to the new face of the
Brand, as always, another strong woman.
Strong women have always been an inspiration
for Versace and Donatella loves to design for
them.
When Dua Lipa performed at the 2018 Brit
Awards wearing a swimsuit and a denim jacket
embellished by Versace's Trésor de la Mer print.
"She was so self-confident, beautiful and bold,
dancing and feeling free," Donatella marveled.
Versace first met Dua Lipa at the Versus show
in London in February 2017 and the singer has
worn the brand ever since on several pivotal
occasions. Lipa joins other global celebrities
who have forged a longstanding friendship with
Versace, from Elton John to Madonna.
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