The Versace Fall-Winter 2022
campaign sees Lily James with
the new Greca Goddess bag; the
actress interpreting a Versace
goddess in images from wellrenowned photographers Mert
Alas and Marcus Piggott.
As in her films, where she has
played roles from headstrong
princesses to sex-symbols,
Lily James's impulsive and
daring attitude is the epitome
of Versace confidence. Lily is
seen as equal parts mythological
deity and contemporary rebel
as she wears new season latex
ready-to-wear in a campaign that
clashes classical culture with
empowered seduction.
Versace Men's proposal of a
modern opulence is visually
clear, with the ornate flourishes
of the classical surrounding
contrasted with the collection's
contemporary content.
The Greca Goddess line of bags
is introduced for Fall-Winter
2022. Very Versace contrasts
within the campaign imagery
fully reflect the new bag and
its juxtaposition of rich craft
and elegance with a totally
contemporary and new energy.
"When Lily got in front
of the camera she
transformed! Wearing the
collection unlocked her
own personal attitude
and she took on a new
energy and power. That's
exactly how you should
feel when wearing
Versace!"
-DONATELLA VERSACE
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