Maluma is the star of the Versace Men's campaign,
wearing Spring-Summer 2022 styles which capture
his innate confidence, in images by photographic
duo Mert Alas and Marcus Piggott.
DONATELLA,
FOREVER, VERSACE,
A series of images capture Maluma as both
approachable and immediately iconic. Displayed as a
camera film reel, the campaign moves forward with
purpose and energy - a comma to the next chapter
rather than a full stop. Maluma is portrayed in a
number of different images in which he is pictured
with his own dog, Buda, and the mega star shows
himself to be #TeamVersace and #TeamDV in a varsity
jacket finished with a range of brand motif patches and
"Donatella" embroidered across the heart.
"For me, this is a dream come true to be the face of an
iconic fashion house like Versace and continuing to
represent Colombia globally through music, fashion
and much more," shares Maluma. "Fashion is one of
my biggest passions outside of music and being part of
Donatella's vision, and the Versace family, is an honor.
Together, we have created memorable moments with
custom performance and red carpet looks, magazine
covers and the amazing Met Gala 2021 design. With
this campaign, we are creating more memories as a
fashion family together. One of my greatest highlights
for 2022 will be my dog Buda in his first campaign
with me - a man's best friend joins fashion. This is to
many more memories with my Versace family."
MALUMA IS THE
VERSACE MAN FOR
SPRING-SUMMER 2022
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