The eclectic, sensual and kaleidoscopic installation
is curated by Ludovica+Roberto Palomba,
who also created the maison's furniture collection.
Versace continues its collaboration with Luxury
Living Group and with the most celebrated pair
of contemporary architects and designers, Roberto
Palomba and Ludovica Serafini. At Milano Design
Week 2022, June 6-12, they will be presenting an
extensive and comprehensive home collection as
well as a new outdoor line. These proposals will
be staged in the spaces of the prestigious Palazzo
della Permanente, a symbol of the city and its
architectural history.
Crossing the impressive threshold of this building,
visitors are immediately captivated by the eclectic,
sensual and kaleidoscopic layout, curated by
Ludovica+Roberto Palomba to express the brand's
bold style.
A journey through a series of spectacular installations
offering an immersive experience of the maison's
universe. The products reflect the in-depth work
done by the designers and artisans of Luxury Living
Group to transpose the Versace codes into a proposal
for interiors: design and fashion contaminate
one another in a cultured interplay of layering,
translation and interpretation. Non-conformism
and classicism, decorativism and seduction reveal
the history, values and energy of the maison that
revolutionised fashion.
Following Donatella Versace's input, reworked with
their sophisticated design philosophy, Roberto
Palomba and Ludovica Serafini deciphered the
brand's infinite facets to devise a bold and evolving
collection. Red, expressed in a variety of hues in
fabrics, leathers, precious silks and jacquards, is one
of the pivotal elements of the displays; the extreme
attention to detail reveals soul-stirring ties to the
beauty of the Versace brand.
The collections unfold amid graphic works and
LED walls that create a dreamlike and immersive
scenario. In a continuous flow between art and
design, the La Greca meander reigns supreme: this
iconic pattern has been a key feature of Versace's
latest fashion collections, and now it reappears in
interior decor, with an almost architectural threedimensionality.
The Venus chair is dressed in
6 |