In London, the Michael Kors
Regent Street flagship was home
to an #MKxellesse takeover,
complete with dedicated windows
and in-store installations inspired
by the campaign.
Throughout last month,
customers had the opportunity to
participate in a unique immersive
digital experience that allowed
them to star in their very own
tennis-inspired campaign video.
Utilizing real-time camera
tracking and filters, the LED
wall had users seeing double as
it duplicated guests on-screen in
a playful and engaging way that
mirrors the campaign's motif of
#DOUBLES and pairs.
The debut of the Michael Kors
x ellesse collaboration was also
celebrated at Upstairs at Langan's
- a private members club above
Langan's Brasserie in London. Jet
setters from around the world,
including models Elsa Hosk,
Olivia Culpo and Erin O'Connor,
rubbed shoulders with British
society figures, including Amelia
and Eliza Spencer, Lola Bute and
Jean Campbell.
Vivienne Westwood's
granddaughter, Cora Corré,
Heidi Klum's daughter, Leni
Klum, and actor Conrad Khan
were also among the attendees,
alongside fashion designers
Bianca Saunders, Priya Ahluwalia
and Sohee Park - who all came
together to toast the capsule's
launch with a live DJ and drinks.
IN
LONDON
21
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