A VERSACE VACATION
Barocco print bikini, towering platform pumps, pop-color mini
bag, inflatable beach ball-pack your bags the Very Versace way
for this year's La Vacanza beach vacation.
"Summer vacation luxury should look beautiful and seductive,
but also be expressive and fun. We have a star in Iris whose
unique attitude has all of these elements and I'm really excited
that she's part of this campaign and now part of the Versace
family!" - Donatella Versace
Iris Law stars in her first Versace campaign with a series of
searingly bright and fiery images from photographer Camille
Summers-Valli. A group beach holiday with unapologetic flair
and energetic fun fully embraces the Versace vacation lifestyle,
reflecting the latest vibrant summer styles.
VIBRANT AND BRIGHT
Barocco prints spread across coordinated bikinis, silk shirts and
swimming trunks, while printed silk scarves are tied around the
new La Medusa wicker basket bag. Wide canvas tote bags feature
the Versace logo and Medusa plaque in full tonal colorways of red,
yellow and DV blue, and are truly versatile styles for the beach
and beyond. The La Medusa mini bag is a pop of color in fun
miniature form. Women's and men's sandals are equally bright
and colorful. New leather options are finished with light rubber
soles and the golden Medusa Biggie medallion hardware, while
the innovative Medusa Dimension sliders are made from molded
super-lightweight rubber with swirling Baroque flourishes.
The campaign will focus on beachwear, shoppers and beach
accessory products. Marketing initiatives include celebrity and
influencer seeding, and special retail activations in four European
resort locations (Cannes, Capri, Marbella, Montecarlo).
LA VACANZA
2022 CAMPAIGN
Starring Iris Law 9
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