Jimmy Choo travels to Ibiza for
the Spring 2024 campaign,
featuring model Vivienne
Rohner. Statement Glamour
is the season's raison d'être,
focusing on a powerful line
up of assertive shoes and
accessories that command
attention, delivering glamour
from day to night. Modern
monochromes and graphic
applications are playful yet
confident. The Jimmy Choo
Drop Heel evolves with sleek
micro heel slingbacks and
strappy sandals. Vivienne
embodies the confident and
empowered mood of the Jimmy
Choo woman with her magnetic
presence and effortless style.
The signature Jimmy Choo
AVENUE motif - a dynamic
journey interpreted as the
house's distinctive matelassé
across accessories and
footwear, evolves into a
modern graphic, executed
in contrasting colours. In
powerful monochrome, these
angular patchworks animate
the surface of the BLAKE
knee-high boot - featuring a
sharply pointed toe and slender
wedge heel - the AVENUE
QUAD and the AVENUE SOFT
SHOULDER, which relaxes
the style, in a single, buttery
tonality. This new, modern
take on the classic notion of
two-tone, is also highlighted
on the vibrant AZIE block heel
sandal, juxtaposing sky and
navy blue. The DROP HEEL,
first introduced for Winter
2023, continues its evolution -
commanding attention, the heel
becomes the focal point on the
sleek, minimal AMOS sandal
and the AMEL 50mm slingback.
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