FIRST- EVER CHILDREN'S
LINE FOR SPRING
Michael Kors is pleased to announce the launch of its firstever children's
line, in partnership with French luxury
group Children Worldwide Fashion (CWF). The line
debuted online and in stores, with clothing and accessories
for girls aged 4 to 14.
In keeping with Michael Kors' renowned jet set sensibility, the
launch campaign for the line was photographed in Ibiza, off the
coast of Spain, with an abundance of sea and sky. Michael Kors'
quintessential blend of fashion and function is evident throughout,
as is a cool, comfortable approach to clothes and accessories
designed for ease of movement and self-confidence.
The spring delivery is inspired by the MICHAEL Michael Kors
women's assortment and includes sport-chic activewear featuring
the iconic MK logo. The capsule also features cool, classic separates
like sleeveless jersey dresses and fleece skirts with branded jacquard
taping, and playful floral dresses and skirts. The brand's allover
Signature print is showcased throughout, including on swimwear
and backpacks. As for accessories, the spring launch offers up fun
silhouettes such as a heart-shaped crossbody bag and a charming
pink tote.
Later this year, the Michael Kors children's line will be expanded to
include infant and toddler sizes for girls (ages 3M to 3T).
To celebrate the launch, Michael Kors will be hosting events across
the globe, featuring kid-friendly activations in destinations including
New York, Dubai, Paris and Marbella, Spain. The activations will
play off the jet set feel of the campaign, immersing guests in an instore adventure while providing a first look at the new girls' line.
Michael Kors children's clothing will be sold globally through
Michael Kors digital flagships; wholesale partners including Galeries
Lafayette, Zalando, Ounass and Salam Stores; and through CWF
distribution points.
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