In April, Michael Kors took over popular
Shanghai bakehouse Basdban on Yuyuan
Road, transforming it into a denim-themed
bakery to promote the debut of its Tribeca
handbags. Greater China Ambassador Bai
Lu and brand friend Alice Ho attended the
opening of the pop-up wearing Michael
Kors SS24 and denim Tribeca and Empire
handbags, respectively.
Inspired by a play on the Mandarin words
for "bag" and "bread," the collaboration
conveyed the concept of "buy a bag, or buy
bread" and offered a limited-edition cocreated
menu including baked goods and
specialty drinks.
MICHAEL KORS' DENIM BAKERY TAKES
SHANGHAI BY STORM
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