pour femme DYLAN PURPLE
STARRING IRIS LAW
"I love Iris. She has carved her own path. She has an amazing spirit. She is gorgeous, smart and a
little bit wild…. A true Versace girl. For me she is the perfect face for our fragrance. She brings it to
life with great personal style, energy and fun."
- DONATELLA VERSACE
THE BOTTLE
The Dylan Purple bottle is an expression of innovative Versace design. Elegant curves are
reminiscent of an amphora, strongly evoking the classical culture and mythology that runs deep
through the Versace imagination.
Glass and packaging are colored in purple, with details finished in rose gold. The aluminum cap
is embossed with the Medusa Head and engraved with the name of the fragrance. Baroque-style
letters spell out the brand name around the shoulder of the bottle.
THE FRAGRANCE
Dylan Purple is a bright and elegant fragrance. A sparkling bergamot is blended with the joyful
tones of a freshly harvested orange. Juicy pear adds a touch of modernity to an accord that is as
addictive as it is vibrant.
Heady scents of freesia deliver an explosion of bright purple color-the delicate aroma of its petals
is sublimated by Mahonial® and Pomarose®, both diffuse and powerful.
Belambre® and Ambrofix™ provide an asserted, elegant and vibrant tone underlined by soft Iso E
Super and creamy Cedarwood. Silkolide® signs the fragrance with a musky note and slight fruity
accents.
THE ADVERTISING CAMPAIGN
The Dylan Purple campaign transports viewers into an endless summer, with protagonist Iris Law
starring in her second campaign for the brand following this year's La Vacanza campaign. Director
Gordon Von Steiner creates a visual continuation from his previously directed Versace Dylan
Turquoise fragrance campaign starring Hailey Bieber, with innovative fluid camera movements that
rotate from scene to scene, sunrise to sunset, bikini outfits to beautiful party dresses, creating a
sense of an immersive 'Versacesphere'.
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