ONE
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Choo signature. The mini tote bag, featuring Haze's
dynamic, urban scrawl, is a playful interpretation of a
going out bag. Completing the lifestyle assortment, a
hoodie with a hand drawn Jimmy Choo logo graphic
by Eric Haze will be included, which is inspired by the
reverse weave French terry style from the 80s. Meanwhile,
the men's FOXLEY smoking slipper and the women's
LOVE stiletto pump, both featuring Haze graphics,
embody the confident and glamorous aesthetic of the
brand.
Since 1996, Sandra Choi has been the Creative Director
of Jimmy Choo, navigating the changing fashion
landscape for nearly three decades. By working with
creatives in different fields, Sandra expands the brand
conversation with a broader community in an age of
disruption and collaboration. "This is so exciting because
I've got two of my friends who are here to actually discuss
and exchange ideas," Choi says. "We wanted to make sure
that we have a new angle too."
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