September 2nd saw the launch of Jimmy
Choo's Autumn 2021 campaign, starring Hailey
Bieber. Captured on location in Los Angeles by
Pierre-Ange Carlotti, the campaign explores
exaggerated panoramas and intimate close-ups.
Hailey's gaze is confident, playful and magnetic.
She's on top of her world, living the life she
dares.
"Hailey is the embodiment of the Jimmy Choo
spirit today - glamourous, sexy, alluring, daring
and confident. She perfectly encapsulates the DNA
that is the core of our brand. I love her energy,
style and her innate confidence that comes through
in each of the images. I am so thrilled we were
able to work together to create such a beautiful
campaign." Sandra Choi, Creative Director
TIME
TO
DAREHAILEY BIEBER
REVEALED AS THE
STAR OF JIMMY CHOO
AUTUMN 2021
"Hailey is the
embodiment of
the Jimmy Choo
spirit today -
glamourous, sexy,
alluring, daring and
confident."
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