14 ANNUAL REVIEW 2022
STRATEGY AT A GLANCE
Campaigning for animals
We've been here for almost two centuries, speaking up
for animals and making their lives better by driving
forward changes in attitudes, behaviour and laws.
Looking back over all that time, we've achieved so
much. But there's always more to do. Thankfully, with
the backing of our incredible supporters, we are still
changing the way people think about and treat animals.
Our #SaveOurBreath campaign speaks out for
brachycephalic (flat-faced) animals by asking
supporters to: tell brands not to use brachy animals
as a sales tool; ask the Kennel Club not to show
brachy dogs at Crufts; and call out social media that
glamorises suffering.