ANNUAL REVIEW 2022 21
SHARING EXPERTISE
Assuring better lives for farm animals
RSPCA Assured is our groundbreaking higher welfare farm assurance scheme and ethical food
label. Farms approved by RSPCA Assured rear their animals to the RSPCA's higher welfare
standards, covering the whole of the animals' lives. So shoppers who choose RSPCA Assured
products from beef cattle, meat chickens, dairy cattle, egg-laying hens, pigs, salmon, trout and
turkeys are helping to ensure better lives for millions of farm animals.
In 2022…
25
millionterrestrial animals
were farmed to
RSPCA Assured
standards
51
percent
of laying hens
in the UK were
RSPCA Assured
24
percent
of pigs were
RSPCA Assured
A record
1,800+
RSPCA Assured
products were
available to buy
- more than
ever before
RSPCA Assured
content was viewed
on YouTube
1 million
times
M&S became
the first retailer
to sell only
100
percent
RSPCA Assured
fresh chicken
RSPCA Assured
ranked as
1st
choice
for shoppers wanting
animal welfare
assurance
Polls* showed
an average
77
percent
of consumers
saying they trust
our label
*2,000 UK adults polled each quarter in 2022. Percentage is the average calculated across the year.