Broadgate Estates

industry with the bonus of getting to MIPIM on two wheels. The event is gruelling, but it’s done as a

team – cycling as a peloton and at the pace of the slowest rider. With a full support crew, moto

outriders, mechanics, sports masseurs and Tour bus, it’s the closest you will get to riding in a

professional peloton. The rolling road closures make the riding smooth and faster than usual, with

minimal interruption. During the 1500km participants will cycle in teams, and from the start to the

finish a baton will be carried continuously. Last year this was presented to Boris Johnson on arrival at

MIPIM. However, the networking, brand exposure and cycling begins before the riders gather at

London’s City Hall to start their ride. There are training rides on the weekends, a Wednesday morning

ride in Regents Park and there’s also spinning classes to get those legs ready.

The 1,500km is split into six days, and a further six 55km stages on average each day. Cycling as a

team, members ride two of the stages as a minimum, but the individual can ride as many stages as

they like. Some choose to really challenge themselves by riding the entire event. The route and

length of each day is as follows:

• Day 1 London to Folkestone 115km

• Day 2 Calais to Reims 320km

• Day 3 Reims to Dijon 315km

• Day 4 Dijon to Valence 315km

• Day 5 Valence to Aix 255km

• Day 6 Aix to Cannes 180km

Andy Downey, partner at Elliott Wood, a Team Sponsor this year, said: “CYCLE TO MIPIM is a

marvellous event. Cycling is of the moment and suits the construction industry. Half our office cycle

to work each day, turning up in lycra so we had to sponsor it. It’s a great challenge, there’s great

camaraderie and anyone can cycle it, making it inclusive. I urge anyone thinking of doing it, to do so.”

If you are interested in coming to the launch event or in registering for the 2014 event, please

emailLydia@cycle-to.org or call on 020 7520 0356.

Further event information can be found at www.cycle-to.org

For more information, photographs or an interview, please contact Claire Williamson.

Email: claire@aspiremarketingltd.comTel: +44 (0)7545 088630