INTERNATIONAL SALES
OTHER GAME
CHANGERS
One Hyde Park, London. Iconic city development by the
Candy brothers that redefined the super-prime market
by setting new benchmarks for price and luxury. Page 12
Castelfalfi, Italy. The ultimate redevelopment of a
traditional Tuscan estate; breathtaking in its scale
and vision. Over 1,000 hectares with an 800-year-old
pedigree. Page 97
According to James Price, Head of floor of the apartment down to the swimming
Knight Frank’s International Residential pool on its ground floor – unique even in the
Development team, Tour Odéon will be the rarefied world of super-prime developments.
most prominent residential development in This standard of luxury extends to
mainland Europe when built. the services being offered. At Tour Odéon
“This project really stands out and residents will be able to order hotel-style
is set to become one of the world’s true services from an electronic touch screen
trophy buildings.” He adds: “Monaco needs in their apartment and have access to a 24
no introduction, but we feel sure that the hour concierge, an entertainment lounge, Villa Teman, St Barts. A unique architectural creation
significance of this project will add further a business centre, and a wellness centre by photographer Wolfgang Ludes establishing new
credence to its position at the pinnacle of the featuring a hammam, sauna, Russian bath, levels of quality and creativity of design on one of
global property market.” swimming pools and a gymnasium. the Caribbean’s most exclusive islands.
Monaco already has some of the most It seems the developers have struck a Visit http://search.knightfrank.com/rsi110121
expensive properties in the world and tops chord with the target audience. “The initial
Knight Frank’s Prime International Residential phase of marketing has attracted people from
Index with average property prices of £3,500 around the world,” James explains. “There
per sq ft, compared with £2,900 in London and has been significant interest from Russian
£1,400 in Manhattan. This lead could extend and CIS nationals, but also Europeans,
even further with the changing nature of the Middle Easterners and residents already
market in Monaco – wealthy international living in Monaco.”
buyers are demanding increasingly opulent “As with other game-changing projects
finishes and paying for the privilege. in leading locations, the main attraction for
The 73 private serviced apartments at buyers lies in owning not just a trophy asset,
Tour Odéon, for example, will feature interiors but also a home offering genuinely elevated
by leading designer Alberto Pinto, floor-to- living. The unparalleled views are clearly a PGA Catalunya, Spain. An award-winning mix of
ceiling glass windows and 360 degree views. huge part of Tour Odéon’s allure.” stunning contemporary homes designed by leading
Its lavish penthouse will stretch over five Tour Odéon is due to open in 2014 with architects, beautiful natural surroundings and world-
floors with a waterslide leading from the top private apartments starting at €5.5 million. class leisure facilities. Page 99
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