12
The length of strategies varied by both the income size
and the nature of the charity's primary activity. Overall,
the largest charities were more likely to adopt long-term
strategic plans. We found less of a correlation between
areas of activity and the length of strategies.
Particular areas of activity may lend themselves better
to longer-term strategic aims, while others may be better
suited to flexibility. For example, charities that operate
within education and training may find the length of their
strategic plans are affected considerably by revenue
streams and existing funds. However, the distribution
suggests a relative balance amongst the primary areas
of operation.
Findings:
AREA OF ACTIVITY SHORT MEDIUM LONG
Arts, leisure and nature 30% 50% 20%
Education and training 88% 12% General
purpose 27% 55% 18%
Housing and financial support 36% 45% 19%
Medical, health and sickness 40% 30% 30%
Findings by activity:
60%
50%
40%
30%
20%
10%
0%
Below £5m £5m - £25m £25m +
Length of strategies by income size:
Key - length of strategies
Medium (3-5 years)
Long (>5 years)
Short (annual or 2 years)
Strategic plans by income and area of activity
Percentage of charities
Income size