laridge's, London's legendary Mayfair hotel, recently had its much-anticipated annual
Christmas tree designed by Sandra Choi for Jimmy Choo. A long-time friend of the hotel,
Creative Director Sandra unveiled her creation in the hotel lobby in late November.
Named 'The Diamond', this magnificent sculptural creation is crafted from reflective mirrors
and accented with light which pulses and undulates. The diamond has long been a special
icon in the world of Jimmy Choo with Sandra often dreaming of what it would be like to step inside one -
therefore the tree is created for guests to actually enter and stand inside to take in a magical and shining,
diamond-refracted space. The tree is finished with a giant, glittering bow topper - a nod to one of the key
design themes of the brand's winter collection.
Commenting on the collaboration, Sandra Choi said: "Claridge's is a London icon. The perfect blend of
glamour and decadence - great things happen at Claridge's. There's a magic energy as you enter the doors
that's contagious, from the warmth of the staff to the discrete buzz of guests in the lobby. And at night the
hotel invites you to party. Claridge's is a London jewel, it's multifaceted, like the diamond that inspired our
tree, like Jimmy Choo."
Claridge's General Manager Paul Jackson said, "I am delighted to welcome Sandra Choi to bring Jimmy
Choo's distinct glamour to the hotel. Christmas is always a truly magical time of year for us here at
Claridge's and this year, we look forward to seeing guests and visitors step inside Jimmy Choo's sparkling
world."
The Claridge's Christmas Tree has long been a seasonal London landmark and symbolises the start of the
festive season in the capital, drawing visitors and Londoners alike to admire its creative design. This is
the twelfth year Claridge's has invited one of its distinguished guests to reinterpret the tree in their own
distinctive style.
Claridge's threw a bash to unveil the stunning Christmas tree creation, with Daisy Lowe, Sienna Miller,
and Versace model Iris Law all making an appearance as friends of the brand. The long list of star-studded
guests enjoyed socializing before and after striking a pose inside the tree and partying the night away.
Daisy Lowe, Sienna Miller, and model Iris Law were among the star-studded guests at the festive event.
ABOUT CLARIDGE'S
At the centre of London's Mayfair, Claridge's, part of Maybourne Hotel Group, embodies grand English
style, timeless glamour and impeccable, intuitive and highly tailored service. It is London's art deco
jewel, and home to elegant rooms and suites. From London's finest afternoon tea in the Foyer, to vintage
champagnes at Claridge's Bar and the Fumoir, and bespoke cocktails at The Painter's Room, all are part of
the hotel's unique splendour and charm.
JIMMY CHOO'S CREATIVE DIRECTOR SANDRA CHOI
DESIGNS CLARIDGE'S CHRISTMAS TREE 2022
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