The Jimmy Choo x Timberland collaboration
launched globally on the 30th of November, 2022,
at Jimmy Choo and Timberland locations and select
premium retailers around the world.
"Collaborating with two brands was one of the most
interesting things I've ever done. I was constantly
asking myself, what does it look like when these
worlds - Jimmy Choo and Timberland - collide?
It was an amazing experience collaborating with
another woman in a creative director role. It was
also so inspiring because it's like looking into
the future that I want to have one day. I'm super
excited to see my fellow New Yorkers wearing this
collection, I feed off the vibes and energy of the
city. Without a doubt my main source of inspiration
are the people of New York, from people riding
on the city's transport system to the suits on Wall
Street - they inform everything I create."
- Shanel Campbell, designer
The capsule comprises seven styles across men's
and women's, including two hot pink velvet
boots finished with transparent soles, two classic
nubuck boots with a graffiti-inspired Jimmy
Choo logo script, a black boot with a Swarovski
crystal embellished collar and a thigh-high black
leather harness boot that has dual styling function,
transforming into a classic 6-inch silhouette with
ease. The collection is completed with a heeled
version of the iconic Timberland 6-inch boot
covered entirely in Swarovski crystals, available
in highly limited quantities exclusively at Jimmy
Choo.
"Although our brand was born in New England in
1973, we've always considered New York City our
second home. This community helped make us
who we are today, which is why we were so excited
to bring in Harlem's Fashion Row as a partner. It's
been an honor to work alongside Shanel and this
amazing team of creatives to blend Timberland's
work and outdoor heritage, the glamour of Jimmy
Choo, the gritty energy of New York and create
such a unique collection."
- Drieke Leenknegt, CMO, Timberland
With its bold attitude and '90s hip hop roots, the
Original Yellow Boot epitomizes the city of New
York - which served as the inspiration for this
special capsule. The campaign is a celebration of
the city's vibrant creative community - shot on a
New York rooftop featuring local talent (musician
and actress Justine Sykes and rapper and producer
Pi'erre Bourne) and an inspiring video interview
with Shanel Campbell.
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