VERSACE
Versace Welcomes New Brand Ambassador
Nana Seino
Versace will enter a partnership with actress Nana Seino
who will be Versace's first brand ambassador for Japan.
Versace has nurtured this partnership in order to create
the best localized representation possible for its followers
in Japan and wants to amplify a local voice in order to
communicate the values of the brand in a thoughtful and
authentic way. By partnering with Nana, Versace can
serve each one of its Japanese customers better and will
continue to invest in specialized and respectful content
and events within the region.
Nana is a Japanese actor whose character and
personability has connected with a large audience of
young fans. She embodies the traits of a modern muse
of Versace. Her first role as brand ambassador will be
to star in the region's localized Pre-Fall 2021 campaign.
Drawing inspiration from the brand's Fall-Winter 2021
runway show, the campaign is set in a mythical Versace
labyrinth where Nana discovers a giant head of Medusa
and Versace's iconic La Medusa handbags.
"I am so pleased to join the Versace family and to represent
the brand in Japan. Once I put on the clothes I became a
powerful women I'd never seen before, I experienced a new
me through wearing these Versace pieces." - Nana Seino
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