BELLA
&GIGI
HADIDVERSACE SPRING-SUMMER 2022
CAMPAIGN STARRING BELLA AND GIGI
HADID
Supermodel sisters Bella and Gigi Hadid star
together for the first time in the Versace
Spring-Summer 2022 campaign, with Donatella
Versace herself featuring alongside them.
Renowned photographic duo Mert Alas and Marcus
Piggott look to heritage Versace
imagery for inspiration, creating bold and powerful
compositions reminiscent of Richard
Avedon's ground-breaking photography for the
brand.
Never just a moment in time. Versace's collaboration
with talent is always a long-lasting relationship and
embrace into the global Versace family, celebrated
in the campaign through an exploration of family
and belonging in its different forms. Starting with
the sisterly connection between Bella and Gigi, the
images journey to the strong, empowering bonds of
sisterhood, community, friendship, and the global
Versace family through a cameo from Donatella.
"Family is always at the heart of everything I
do, which is why I love Bella and Gigi so much.
They perfectly exemplify the strength between
sisters, and they shore that message to our Versace
sisterhood worldwide. I want this campaign to be a
warm hug to the global Versace family at the store of
2022!"
- Donatella Versace
"Family is always
at the heart of
everything I do,
which is why I
love Bella and
Gigi so much."
CLICK HERE TO
SHOP THE VERSACE
SPING-SUMER 2022
CAMPAIGN
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