COLE SPROUSE X
VERSACE EYEWEAR
Actor, model, and photographer Cole Sprouse
is the star of the exclusive new Versace Men's
capsule collection. Photographed in New York by
internationally renowned photographer Steven
Klein, the campaign imagery was taken through
a hand-held camera to fully capture Sprouse's
movement, charisma, and innate star power.
ELOQUENCE
EPITOMISED
The epitome of eloquent, expressive masculinity,
Sprouse embodies the Versace spirit, interpreting it
into a series of captivating characters delivered with
irony, wisdom, and levity: the dreamer, the seducer,
and the good audience. Videos cross the boundaries
of reality with verve, imagination, and humor, as
Sprouse dances, talks to the camera, and engages
with his audience.
The star's glamour and charisma makes for a playful
and fun campaign with moments of electrifying
dynamism, a full reflection of the new Versace Men's
capsule collection.
VERSACE VISION
The capsule collection reimagines and renews iconic
Versace brand elements for a striking collection
aesthetic. Clean navigators and precision round-lens
styles are honed and elaborated into an enduring
Versace vision.
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