WATCHES CAMPAIGN
FALL-WINTER 2022
CLASSICAL MEETS CONTEMPORARY
The Versace Fall-Winter 2022 watch campaign
combines a collection of styles, mirroring brand
motifs displayed in the seasonal collection.
Classical codes contrast with contemporary design,
aligning with the Fall-Winter 2022 campaign which
displays Versace's culture of myth and luxury.
Campaign imagery speaks to the supremely confident
Versace woman who simultaneously remains serene
and the thoughtful attitude of the Versace man.
Versace introduces six new designs to the line and
each timepiece is enhanced with notable Versace
motifs such as the Greca and Medusa head motif. The
Medusa Infinite is modern and elegant, enhanced by
mythological references by way of the Greca symbol
and three-dimensional Medusa motif at its center.
Stud Icon timepieces are characterized by a welldefined structure,
Medusa dial and enriched with
the La Greca insignia. While sportier designs such
as the Greca Reaction and Icon Active see staple
codes reformed with on-trend and masculine design
elements. Greca Action Chrono and Greca Time
watches are equal parts sleek and impactful, bringing
Greca insignia to focus with its clear brand flourishes.
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