HOLIDAY CAMPAIGN 2022
STARRING LILY MCMENAMY
HIGH-VERSACE DRAMA, AND A
FASHIONABLY LATE ARRIVAL-IT'S A NIGHT
AT THE OPERA, THE VERSACE WAY.
Lily McMenamy is the star of the campaign,
her first for the brand. Daughter of Kristen
McMenamy, whose image was synonymous
with Versace in the mid-1990s, Lily is the main
protagonist of a dedicated campaign film in
which she runs to the theatre in a billowing
chiffon dress, encountering along the way
a cast of beautiful (and at times bizarre)
Versace-clad characters, including models
Kit Butler, Sora Choi and Mila van Eeten, and
a cameo from American drag performer
Gottmik.
The campaign setting stays true to the
brand's deep roots within the worlds of
theatre and the arts, taking inspiration from
the Versace Teatro books created by Gianni
Versace in 1987 and 1992. Both books are a
collection of essays, and costume and stage
design sketches from Gianni which showcase
his long-term admiration and work within
the world of theatre. For this year's Holiday
campaign, the brand worked in collaboration
with Franco Maria Ricci, the renowned
publisher that published the original Versace
Teatro books, including on creating a new
poster featured within the film that recalls the
graphic look of the books.
Images from photographer Carlijin Jacobs,
who works between the worlds of fashion
and the wider cultural arts having shot
the album art of Beyonce's Renaissance,
further showcase the seasonal collection's
union of theatrical opulence with high-gloss
immediacy. Knitwear featuring Medusa is
among a selection of gift-ready designs,
including tailored separates and styles in
the brand's Versace Allover motif finished
in crystal to bring added glitz to the Holiday
season. Greca Goddess bags and Odissea
sneakers are as dramatic as they are
harmonious in design and color.
VeRSACE VeRSACE VeRSACE VeRSACE VeRSACE VeRSACE VeRSA
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