VERSACE
FALL
WINTER
CAMPAIGN 2021 On September 2nd, Versace revealed the
latest Campaign: Fall-Winter 21, live across all
channels.
After several iconic collaborations, Versace
and Dua Lipa take their relationship to the
next level with the brand's Fall-Winter 2021
campaign. The global superstar appears in a
series of images by photographic duo Mert and
Marcus.
This season presents a new brand code: La
Greca signature print, the iconic Greek Key
motif reinvented as a dynamic and immersive
3D maze.
ABOUT THE COLLECTION
The Fall-Winter 21 womenswear collection
focuses on reduced silhouettes in volume with
rounded shoulders, cinched waists and A-line
skirts. The new Greca code features on modern
daywear, signature metal mesh dresses, sensual
eveningwear, bold sheepskin outerwear and is
embroidered on denim. Harnesses are created
that cross the chest like armor and add sharp
detail through embellishment and contrasting
shades.
The menswear presents slim cuts refined with a
twist. La Greca features in different ways from
all-over jacquard suits sometimes mixed with
lurex thread, to small rubber patches on the
chest like soccer badges. The fabrics jolt from
shiny vinyl to matte wool.
FW21 also introduces a graffiti Medusa smiley
that champions the brand's sense of humor
and rebellious character. Considered a symbol
of celebration, freedom and dancefloor
communities, it is framed by La Greca borders
and appears on foulards, men's outerwear and
women's shirts.
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