CLUB
KORSMICHAEL KORS UNVEILS
UPCOMING CLUB KORS
EVENT CONCEPT AND
CAMPAIGN, STYLED BY
KATIE GRAND
Michael Kors is pleased to announce a new event concept and campaign leading up to "CLUB KORS", the brand's
one-night-only music and fashion festival launching in Chengdu, China, on September 17. Styled by globally
renowned British fashion editor Katie Grand and shot by influential Chinese photographer Trunk Xu, the campaign
brings to life what Club Kors is all about-the fusion of fashion and music.
The campaign, which is composed of a mix of stills and videos, features seven of China's biggest superstars across the
entertainment industry wearing the latest sport-luxe looks from MICHAEL Michael Kors and Michael Kors Mens
Fall 2021. Throughout the campaign, Katie Grand's fresh, edgy and irreverent styling, coupled with the energy and
dynamism of Trunk Xu's photography, capture each performer's unique take on the MK Signature print.
The star-studded cast include musician/actress Bibi Zhou, rapper Vava and dancer Huang Xiao, all of whom will
be headlining Club Kors on September 17th. Also featured are influencer/stylist Fil, world star Rain, as well as the
brand's China Brand Ambassadors, singer/actress Fei (Wang Fei Fei), actress Lareina Song, and Greater China Brand
Ambassador, actor Leo Wu.
The campaign will be seen on the brand's global and Chinese social media platforms including Instagram, Tmall,
Weibo, WeChat, Douyin, Red and others from September 6 to September 17, the day of the Club Kors event.
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