WE KNOW LONDON
At Foxtons, we have been collecting data on the London lettings market for over 20 years.
This continuous monitoring, against a consistent set of metrics, allows us to share with our
clients a unique and real-time insight into the market.
Conditions in London's rental market have taken most commentators by surprise - and
with annual rental growth currently running at 22%, we recognise that this is an
enormously challenging environment for renters. The reality though, is that the tensions
caused by an acute shortage of stock ultimately benefit no one, not even landlords, despite
what some of the media might suggest.
A CUSTOMER CULTURE
A well-balanced market suits the kind of landlords who are our clients - whether they are
institutional Build to Rent providers; portfolio landlords, or responsible buy-to-let investors
who appreciate that they are operating a service business. Behind the sharp rental
increases of the post-Covid 'normal', a new rental market culture is maturing, in which
renters have become customers.
FORWARD THINKING
In this edition of the London Lettings Report we look beyond the immediate pressures and
consider what will drive the market in the year ahead. For that, we take a backwards look
at the established 'normal' for rents; a contemporary look at the latest consensus across
economic forecasts and then a forensic dive into the various forces that will dictate the
future direction of supply and demand.
USING MARKET EVIDENCE:
NAVIGATING LONDON'S
RENTAL MARKET
GARETH ATKINS
MANAGING DIRECTOR -
LETTINGS
-17.7%
+16.6%
CHANGE IN NEW
INSTRUCTIONS
CHANGE IN NEW RENTER
REGISTRATIONS
Q1-Q3 2022 versus
Q1-Q3 2021
London Lettings Report Autumn/Winter 2022 | Introduction 1
Q1-Q3 2022 versus
Q1-Q3 2021
Foxtons
Foxtons