Foxtons Lettings Market Report
1
Foxtons - Lettings Market
Contact
EMAIL
sarah.tonkinson@foxtons.co.uk
PHONE
+44 (0)7773 816 247
"
Affordability is the word you'll hear everywhere this year. In London's Build to Rent sector,
there's an opportunity for market-savvy operators to use this conversation to set their
offering apart. My team had an exceptionally busy 2024 placing residents with a broad
spectrum of lifestyles, housing needs and search criteria in BTR communities - the appetite
is there. In that time, we saw a crucial shift: the market grasps what BTR is, and it's now
exploring the huge potential to create quality rental housing. Through varied price points
and amenity offerings, operators can tap into London's diverse rental demographics while
addressing the city's pressing need to attract and retain talent."
~ Sarah Tonkinson, Managing Director of Institutional PRS and Build to Rent
EMAIL
gareth.atkins@foxtons.co.uk
PHONE
+44 (0)7773 816 498
EMAIL
press@foxtons.co.uk
PHONE
+44 (0)20 7766 1230
As we move into 2025, the lettings market feels stable, offering a welcome sense of predictability
for both renters and landlords. Supply and demand are well-balanced, making the search for a
home more manageable and reducing the urgency that defined previous years. While different
parts of London are seeing shifts in activity, these reflect evolving renter preferences rather than
major market changes. With affordability and competition settling into a more sustainable rhythm,
the year ahead looks set to offer a steady and reliable rental landscape.
· This January, whilst demand fell 3% from last January, it increased 83% from December
2024.
· The volume of listings coming to market declined just 5% from last January. However,
compared to December 2024, there was a 51% increase.
· The average rent achieved in January increased 2% from January 2024.
"Our analysis of new listings in the London rental market reveals a slight increase from this
time last year, but a 55% increase in available properties compared to the same period of
2023 - reshaping the dynamics you need to consider when listing a property.
While the coming spring market should bring an uptick in demand, the substantial growth
in supply means your property will face more competition. Success now depends on
precision pricing that reflects both real-time market data and evolving tenant preferences
in your local area. Our experienced Valuers can help you develop a strategy that ensures
your property stands out in this competitive landscape."
~ Gareth Atkins, Managing Director of Lettings