3
Annual review 2023
A TRANSFORMATIONAL YEAR
IN 2023, WE DEVELOPED A BRIGHTER, BOLDER, MORE WELCOMING BRAND - LAUNCHED IN
2024 - TO INSPIRE EVERYONE TO CREATE A BETTER WORLD FOR EVERY ANIMAL.
Threats to animal welfare are
increasing daily - but our two
centuries of progress show that
we can achieve so much by
bringing people together.
A great example is our Wildlife Friends
initiative launched for the Big Help Out
to celebrate the King's Coronation,
joining 200 other charities to champion
and promote volunteering. This resulted
in 1,000 people signing up to be Wildlife
Friends (rising to 2,000 by the end of
the year), doing small things that make
a big difference for our wildlife.
With pressure increasing on our
frontline teams, we introduced new
ways of working to achieve the best
outcomes for animals. Our animal
rescue volunteers made a significant
contribution, offering more than 29,000
on-call hours to help rescue and transfer
animals and undertake other tasks to
support our rescue teams.
As we begin our third century in 2024,
we're inspiring everyone to make small
changes to improve animals' lives, to
celebrate all the positive relationships
we have with the animals around us and
to make animal welfare one of the most
pressing causes of our time.
SUMMARY OF THE YEAR
IN 2023 OUR CRUELTY AND
ADVICE LINE RECEIVED 977,834 CALLS
- ONE EVERY 32 SECONDS.