6 Annual review 2023
ADVOCACY
SPEAKING UP FOR ANIMALS
Working with our supporters and partners, we stand up, speak out and campaign for animals
to be respected and protected by law. We change behaviours by offering a better way.
Every year, we make progress and push for more.
WE MAKE ANIMALS' LIVES BETTER, ALL THE TIME. The Super Campaigners
helping us protect animals
Our 2023 Animal Kindness Index showed
there is no doubt that animal welfare matters
to the public. Nevertheless, we still see pets
being abandoned, or flat-faced puppies being
bought, for example. That's why we need our
incredible Super Campaigners.
Armed with laptops, phones, facts and
passion, our Super Campaigners - drawn
from all walks of life - help us push for
change in attitudes, laws and behaviours.
"It's a great way to give extra support to an
amazing organisation," says RSPCA cattery
volunteer and Super Campaigner Judith
Vaughan. "It makes you feel you are really
helping to spread the word."
We give our Super Campaigners the tools and
skills to actively improve animal welfare in
their communities by posting on social media
or distributing leaflets and posters locally.
"Volunteers do such amazing work," says
Judith. "I'm thrilled to be part of it and to
do something constructive for animals."
...you feel you are
really helping to spread
the word…
*Our garden - created as a haven for wildlife and people - was kindly funded by Project Giving Back
Progress for animals in 2023
44 EU-derived laws
were kept.
We incorporated RSPCA
Europe, to allow us to shape
EU animal policy and law,
post-Brexit.
Cat microchipping was
made compulsory from
2024 in England.
Seven new animal welfare
laws were passed.
The Online Safety Act 2023
made posting online images
of animal cruelty an offence.
The Agriculture Act (Wales)
banned cruel snares
and glue traps.
More than 272,000 people
joined us in our campaigns
against cruelty to animals.