8 Annual review 2023
PREVENTION
WE'RE BUILDING COMPASSIONATE FUTURE GENERATIONS BY INSPIRING
YOUNG PEOPLE TO UNDERSTAND AND RESPOND TO ANIMALS' NEEDS.
INSPIRING KINDNESS
In 2023, our resources and workshops influenced more
than 360,000 people - that's children and the adults who
support them - to see the difference even small acts of
kindness can make. We prevent cruelty by working with
people who have been, or who may be at risk of being,
cruel to animals, whether intentionally or unintentionally.
Our brilliant new animal welfare education
website had young people right at the heart
of creating ideas and content. Alex (pictured
above, right), a young home-education learner
who loves working with technology, trialled
some early ideas and then helped to proofread,
upload and publish an activity showing
how to bake healthy dog treats at home.
"I didn't know web development could be a
job and what was involved," says Alex. "It's
exciting to think other people are about to bake
dog treats because of a page I just created."
Working with young people and their parents
on the website prompted some great ideas
for resources. "The young people reflected
on having or not having responsibility," says
project lead Lee Read. "Parents said that
buying or adopting animals to teach children
about responsibility can instead lead to a sort
of 'learned helplessness' where children see
that someone else will look after the animal.
So, we developed a new learning programme
to encourage responsibility towards animals,
without needing to own a pet."
From one young person…
to many more
"...people are about to
bake dog treats because
of a page I just created…"
FOR 200 YEARS, WE HAVE WORKED TO PREVENT CRUELTY. WHEN IT DOES
HAPPEN, WE STEP IN TO PREVENT IT HAPPENING AGAIN.