Using Quantum Factors
to identify growth areas
London is famously an amalgam of villages,
merged over time into a single urban area
whilst retaining distinct identities. Drawing
on our experience and analysis of our buyer
and pricing data, we highlight ten key factors,
known as the 'Quantum Factors', which
determine the character, attractiveness and
practicality of a London locality. This
structured thinking helps to explain why some
parts of London consistently outperform on
price and popularity and define what gives
a London locality its unique identity. We
use this tool to advise developers on
place-making by highlighting factors common
to places that outperform. This is the art and
science of place-making.
Transport &
Infrastructure
Education
Employment
Retail & Restaurants
Water & Green
Open Spaces
Leisure & Pleasure
Tech, Finance,
Emerging Markets
Regeneration
Key Players
Architecture
Each segment is
colour coded. If
the segment is
highlighted, that
factor is a strength
for this locality.
USING THE QF TOOL
QUANTUM
FACTORS
THE QUANTUM
FACTORS TOOL IS
USED TO SUPPORT A
DEVELOPER'S NEW
HOMES MARKETING
STRATEGY.
The London Report | Thinking like a home mover 11