SUMMARY
MOVING LONDON
THE PRICE/TRAVEL
TRADE-OFF
We showed that Londoners are extraordinarily
mobile by analysing migration flows across the
city. More than a third of applicants registering
with a Foxtons branch in 2019 ended up buying
or renting in a different part of London. Of those,
two thirds moved to an entirely different region
of the city. We used a chord diagram to map the
movements.
The arcs represent flow from the origin (where
the search started) to destination (where the
search ended). The size of the arc is proportional
to the importance of the flow. Foxtons is
organised to accommodate this mobility.
House prices decrease as travel time increases.
We quantified the discounts available to
footloose Londoners when they move along
the price-travel time continuum. Homes with
a travel time of 25-30 minutes sold on average
for half the price per sq ft of a central London
home. As a broad rule of thumb, most people
want to live within a 45-minute commute of
their workplace, a threshold that has guided
Build to Rent investors.
Transport infrastructure investment increases
property prices and we estimated the potential
for further uplift along the Elizabeth line.
THINKING LIKE A
HOME MOVER
Moving is one of life's most stressful events.
It requires a significant commitment of time,
energy and headspace to weigh up all the
variables of price, locality, connectivity,
availability, timing. Over 50,000 homes are on
the market at any one time in London. We need
to ensure people consider all the options,
without being overwhelmed by choice.
We describe two strategy tools commonly used
by the Foxtons team to guide home movers to a
best-fit solution and advise developers in new
homes work. These are the Decision Triangle and
the Quantum Factors Tool.
Over the years, the property industry has come to rely on
data to make some of the most important decisions on both
micro and macro levels. These decisions range from the right
content for a personalised email to the location and layout of
a Built to Rent development. Our data allows us to provide
crucial information to help customers understand the
relationship between price, size and location, and to gain
true insight into the motivations of movers in London. By
combining personal knowledge, years of experience and
technical insight, we are able to help buyers, tenants,
landlords, sellers, developers, and investors make the right
decisions within the London property market.
AVERAGE £PSF
50
10
15
20
25
30
35
40
45
£1,093
£1,367
£681 £583
£529 £912 £795 £719
£525
WEST
NORTH
EAST
SOUTH
SUMMARY
MOVING LONDON
THE PRICE/TRAVEL
TRADE-OFF
We showed that Londoners are extraordinarily
mobile by analysing migration flows across the
city. More than a third of applicants registering
with a Foxtons branch in 2019 ended up buying
or renting in a different part of London. Of those,
two thirds moved to an entirely different region
of the city. We used a chord diagram to map the
movements.
The arcs represent flow from the origin (where
the search started) to destination (where the
search ended). The size of the arc is proportional
to the importance of the flow. Foxtons is
organised to accommodate this mobility.
House prices decrease as travel time increases.
We quantified the discounts available to
footloose Londoners when they move along
the price-travel time continuum. Homes with
a travel time of 25-30 minutes sold on average
for half the price per sq ft of a central London
home. As a broad rule of thumb, most people
want to live within a 45-minute commute of
their workplace, a threshold that has guided
Build to Rent investors.
Transport infrastructure investment increases
property prices and we estimated the potential
for further uplift along the Elizabeth line.
THINKING LIKE A
HOME MOVER
Moving is one of life's most stressful events.
It requires a significant commitment of time,
energy and headspace to weigh up all the
variables of price, locality, connectivity,
availability, timing. Over 50,000 homes are on
the market at any one time in London. We need
to ensure people consider all the options,
without being overwhelmed by choice.
We describe two strategy tools commonly used
by the Foxtons team to guide home movers to a
best-fit solution and advise developers in new
homes work. These are the Decision Triangle and
the Quantum Factors Tool.
Over the years, the property industry has come to rely on
data to make some of the most important decisions on both
micro and macro levels. These decisions range from the right
content for a personalised email to the location and layout of
a Built to Rent development. Our data allows us to provide
crucial information to help customers understand the
relationship between price, size and location, and to gain
true insight into the motivations of movers in London. By
combining personal knowledge, years of experience and
technical insight, we are able to help buyers, tenants,
landlords, sellers, developers, and investors make the right
decisions within the London property market.
AVERAGE £PSF
50
10
15
20
25
30
35
40
45
PRICE
VERSUS
TRAVEL
TIME
£1,093
£1,367
£681 £583
£529 £912 £795 £719
£525
WEST
NORTH
EAST
SOUTH
SUMMARY
MOVING LONDON
THE PRICE/TRAVEL
TRADE-OFF
We showed that Londoners are extraordinarily
mobile by analysing migration flows across the
city. More than a third of applicants registering
with a Foxtons branch in 2019 ended up buying
or renting in a different part of London. Of those,
two thirds moved to an entirely different region
of the city. We used a chord diagram to map the
movements.
The arcs represent flow from the origin (where
the search started) to destination (where the
search ended). The size of the arc is proportional
to the importance of the flow. Foxtons is
organised to accommodate this mobility.
House prices decrease as travel time increases.
We quantified the discounts available to
footloose Londoners when they move along
the price-travel time continuum. Homes with
a travel time of 25-30 minutes sold on average
for half the price per sq ft of a central London
home. As a broad rule of thumb, most people
want to live within a 45-minute commute of
their workplace, a threshold that has guided
Build to Rent investors.
Transport infrastructure investment increases
property prices and we estimated the potential
for further uplift along the Elizabeth line.
THINKING LIKE A
HOME MOVER
Moving is one of life's most stressful events.
It requires a significant commitment of time,
energy and headspace to weigh up all the
variables of price, locality, connectivity,
availability, timing. Over 50,000 homes are on
the market at any one time in London. We need
to ensure people consider all the options,
without being overwhelmed by choice.
We describe two strategy tools commonly used
by the Foxtons team to guide home movers to a
best-fit solution and advise developers in new
homes work. These are the Decision Triangle and
the Quantum Factors Tool.
Over the years, the property industry has come to rely on
data to make some of the most important decisions on both
micro and macro levels. These decisions range from the right
content for a personalised email to the location and layout of
a Built to Rent development. Our data allows us to provide
crucial information to help customers understand the
relationship between price, size and location, and to gain
true insight into the motivations of movers in London. By
combining personal knowledge, years of experience and
technical insight, we are able to help buyers, tenants,
landlords, sellers, developers, and investors make the right
decisions within the London property market.
AVERAGE £PSF
50
10
15
20
25
30
35
40
45
PRICE
VERSUS
TRAVEL
TIME
£1,093
£1,367
£681 £583
£529 £912 £795 £719
£525
WEST
NORTH
EAST
SOUTH
IMPACT OF
CORONAVIRUS
The impact of Coronavirus was keenly felt by
the housing market following a period of strong
confi dence after the result of 2019's General
Election. At its lowest, near the end of March,
buyer and renter registration was recorded at
72% and 70% respectively lower than the same
period last year. We look forward to seeing how
the green shoots in the market (following the
easing of lockdown) grow during the remainder
of 2020.
SUMMARY
MOVING LONDON
THE PRICE/TRAVEL
TRADE-OFF
We showed that Londoners are extraordinarily
mobile by analysing migration flows across the
city. More than a third of applicants registering
with a Foxtons branch in 2019 ended up buying
or renting in a different part of London. Of those,
two thirds moved to an entirely different region
of the city. We used a chord diagram to map the
movements.
House prices decrease as travel time increases.
We quantified the discounts available to
footloose Londoners when they move along
the price-travel time continuum. Homes with
a travel time of 25-30 minutes sold on average
for half the price per sq ft of a central London
THINKING LIKE A
HOME MOVER
Moving is one of life's most stressful events.
It requires a significant commitment of time,
energy and headspace to weigh up all the
variables of price, locality, connectivity,
availability, timing. Over 50,000 homes are on
the market at any one time in London. We need
to ensure people consider all the options,
without being overwhelmed by choice.
We describe two strategy tools commonly used
by the Foxtons team to guide home movers to a
best-fit solution and advise developers in new
homes work. These are the Decision Triangle and
the Quantum Factors Tool.
Over the years, the property industry has come to rely on
data to make some of the most important decisions on both
micro and macro levels. These decisions range from the right
content for a personalised email to the location and layout of
a Built to Rent development. Our data allows us to provide
crucial information to help customers understand the
relationship between price, size and location, and to gain
true insight into the motivations of movers in London. By
combining personal knowledge, years of experience and
technical insight, we are able to help buyers, tenants,
landlords, sellers, developers, and investors make the right
decisions within the London property market.
AVERAGE £PSF
50
10
15
20
25
30
35
40
45
£1,093
£1,367
£681 £583
£529 £912 £795 £719
£525
WEST
NORTH
EAST
SOUTH
SUMMARY
MOVING LONDON
THE PRICE/TRAVEL
TRADE-OFF
We showed that Londoners are extraordinarily
mobile by analysing migration flows across the
city. More than a third of applicants registering
with a Foxtons branch in 2019 ended up buying
or renting in a different part of London. Of those,
two thirds moved to an entirely different region
of the city. We used a chord diagram to map the
movements.
The arcs represent flow from the origin (where
the search started) to destination (where the
search ended). The size of the arc is proportional
to the importance of the flow. Foxtons is
organised to accommodate this mobility.
House prices decrease as travel time increases.
We quantified the discounts available to
footloose Londoners when they move along
the price-travel time continuum. Homes with
a travel time of 25-30 minutes sold on average
for half the price per sq ft of a central London
home. As a broad rule of thumb, most people
want to live within a 45-minute commute of
their workplace, a threshold that has guided
Build to Rent investors.
Transport infrastructure investment increases
property prices and we estimated the potential
for further uplift along the Elizabeth line.
THINKING LIKE A
HOME MOVER
Moving is one of life's most stressful events.
It requires a significant commitment of time,
energy and headspace to weigh up all the
variables of price, locality, connectivity,
availability, timing. Over 50,000 homes are on
the market at any one time in London. We need
to ensure people consider all the options,
without being overwhelmed by choice.
We describe two strategy tools commonly used
by the Foxtons team to guide home movers to a
best-fit solution and advise developers in new
homes work. These are the Decision Triangle and
the Quantum Factors Tool.
Over the years, the property industry has come to rely on
data to make some of the most important decisions on both
micro and macro levels. These decisions range from the right
content for a personalised email to the location and layout of
a Built to Rent development. Our data allows us to provide
crucial information to help customers understand the
relationship between price, size and location, and to gain
true insight into the motivations of movers in London. By
combining personal knowledge, years of experience and
technical insight, we are able to help buyers, tenants,
landlords, sellers, developers, and investors make the right
decisions within the London property market.
AVERAGE £PSF
50
10
15
20
25
30
35
40
45
£1,093
£1,367
£681 £583
£529 £912 £795 £719
£525
WEST
NORTH
EAST
SOUTH
SUMMARY
MOVING LONDON
THE PRICE/TRAVEL
TRADE-OFF
We showed that Londoners are extraordinarily
mobile by analysing migration flows across the
city. More than a third of applicants registering
with a Foxtons branch in 2019 ended up buying
or renting in a different part of London. Of those,
two thirds moved to an entirely different region
of the city. We used a chord diagram to map the
movements.
The arcs represent flow from the origin (where
the search started) to destination (where the
search ended). The size of the arc is proportional
to the importance of the flow. Foxtons is
organised to accommodate this mobility.
House prices decrease as travel time increases.
We quantified the discounts available to
footloose Londoners when they move along
the price-travel time continuum. Homes with
a travel time of 25-30 minutes sold on average
for half the price per sq ft of a central London
home. As a broad rule of thumb, most people
want to live within a 45-minute commute of
their workplace, a threshold that has guided
Build to Rent investors.
Transport infrastructure investment increases
property prices and we estimated the potential
for further uplift along the Elizabeth line.
THINKING LIKE A
HOME MOVER
Moving is one of life's most stressful events.
It requires a significant commitment of time,
energy and headspace to weigh up all the
variables of price, locality, connectivity,
availability, timing. Over 50,000 homes are on
the market at any one time in London. We need
to ensure people consider all the options,
without being overwhelmed by choice.
We describe two strategy tools commonly used
by the Foxtons team to guide home movers to a
best-fit solution and advise developers in new
homes work. These are the Decision Triangle and
the Quantum Factors Tool.
Over the years, the property industry has come to rely on
data to make some of the most important decisions on both
micro and macro levels. These decisions range from the right
content for a personalised email to the location and layout of
a Built to Rent development. Our data allows us to provide
crucial information to help customers understand the
relationship between price, size and location, and to gain
true insight into the motivations of movers in London. By
combining personal knowledge, years of experience and
technical insight, we are able to help buyers, tenants,
landlords, sellers, developers, and investors make the right
decisions within the London property market.
AVERAGE £PSF
50
10
15
20
25
30
35
40
45
£1,093
£1,367
£681 £583
£529 £912 £795 £719
£525
WEST
NORTH
EAST
SOUTH
30 The London Report | Summary