Annual change metrics (2021 vs 2020)
Foxtons Foxtons Foxtons/Zoopla Foxtons
SUPPLY
change in new
instructions
0.4%
-6.8%
-3.6%
-4.0%
ACTIVITY AVERAGE PRICES
change in
exchanges
average prices achieved
51.4%
54.0%
62.6%
59.1%
-1.1%
-3.3%
2.3%
-2.0%
DEMAND
change in buyer
registrations
4.1%
0.3%
8.2%
4.8%
The London Report 2022 | London's sales market 9
JEAN JAMESON
CHIEF SALES OFFICER
SALES
2010
Temporary first-time
buyer stamp duty
break for properties
up to £250,000
introduced
2012
New 7% stamp
duty rate for
properties over
£2m is introduced
First-time buyer
stamp duty break
comes to an end
2011
Foxtons first
'event let' is
agreed in
Stratford for the
London Olympics
2014
2013
Foxtons help establish Safe
Agent, an accreditation
scheme focused on
consumer protection, and
client money protection
100,000th
lettings deal
agreed at Foxtons
in Kingston
The London sales market was buoyant,
partially due to the stamp duty holiday
causing a surge in transactions in the
first half of 2021. Competition for
properties increased significantly, with
over 11 buyers registering for every
property. There has been a shift in what
buyers are looking for, trading location
and proximity to a workplace for more
space, both inside and outside, as working
from home becomes increasingly popular.
LAST YEAR WAS PARTICULARLY EXCITING FOR
FOXTONS SALES TEAMS ACROSS LONDON, AS
THE STAMP DUTY HOLIDAY BROUGHT A SENSE
OF URGENCY TO ALL PURCHASES. I'M REALLY
PROUD OF THE DEDICATION AND RESILIENCE
OF OUR TEAM TO CONTINUE TO DELIVER
OUTSTANDING SERVICE IN CHALLENGING
MARKET CONDITIONS.