It is an absolute privilege to live and work in this great global city.
The pace at which London recovered from the pandemic has been
nothing short of thrilling as people flooded back from their
temporary boltholes.
The city has a long history of turning challenge into opportunity,
adversity into innovation. From tech behemoths and cutting-edge
life sciences, to creative industries and academic excellence, this
complex, fascinating, energetic city draws in talent and capital
from across the world.
London is baked into our DNA at Foxtons. As Foxtons has
prospered and grown its network throughout Greater London,
we have meticulously collected and organised data every step of
the way. Today we have a vast repository of knowledge, amassed
over 40 years of working with our talented team who call London
home and know London intrinsically.
In this report, we apply our unique combination of data,
technology and experience to address issues in London's housing
market at every stage of the process. Our professional input
ranges from supporting clients in their decisions to acquire sites,
to design and marketing advice for sale or rental, through to
professional property management for institutional investors
and individual landlords.
Enormous challenges arise from the sheer scale and diversity
of the housing need in London, and our response has been to
create an integrated multi-disciplinary practice. This makes us
well-placed to help balance the competing demands of continuous
change, ranging from co-living to later-living and sustainability
to viability.
NIC BUDDEN
CEO FOXTONS
The London Report 2022 1
16 THE ROLE OF BUILD TO RENT
Build to Rent adds variety and choice to the
private rented sector. We discuss the future of
this fast-evolving sector and how Foxtons can
support investors and developers at every
stage of the BTR process.
18 DATA AND TECHNOLOGY
Foxtons is a trailblazer in the use of technology
and data. Using our proprietary data and
technology ensures we provide the most
current, data-driven insight and service to all
our clients. Here we explain how our data can
support your decision-making and strategy.
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PIPELINE
2021
2020
2019
2018 17,100
DATA S OU RCES
Transactional
Behavioural
Third party
Demographic
DATA GOVERNANCE AND SECURITY
DATA APPLICATIONS
DATA INTELLIGENCE Business
intelligence
Analytics
Machine
learning
Artificial
intelligence
Market reports
and commentary
Data
consultancy
CRM
BOS
Website
Marketing
automation
Propensity
to convert
modelling
My Foxtons
Revenue
forecasting
Predictive
client churn
modelling
Marketing
campaign
optimisation